Don’t you just love it when you go to a website and you have all these things pop up, music blaring, or you’re reading something and along comes an annoying ad blocking you. There are two sides to this. Some people make their living from these ads. But for the user, it’s no picnic.
Google has joined the Coalition for Better Ads. This coalition has guidelines that should be followed when designing ads for a website. They plan on building a new Chrome browser with this ad-blocking built in. It won’t block all ads and you may only get the most annoying ads from showing.
The up side: maybe you will see fewer annoying ads.
The down side: someone will be making money from this. On the Google post, they mention Funding Choices where publishers can show a customized messages to people who are using ad blockers on their browsers. They can either enable ads or pay for removing the ads on that site through a new Google Contributor program.
So how does Google Contributor work? You buy a $5 pass for a particular website. The site has a per-page fee of their choosing (some are $0.01 per page, some $0.03 per page.) Every time you visit a page without ads, it deducts from the pass. You can add or remove sites from your pass at any time. This is still in beta at this time. They plan the rollout some time in 2018.