YouTube Claims They’ve Paid Content Creators $30 Billion in Ad Revenue

The online streaming video company YouTube announced that they have paid artists, musicians, creators and media companies more than $30 billion in the just the last three years.

In the letter they sent, YouTube pointed to the Oxford Economics analysis which stated that the video hosting service and put some $16 billion dollars in to the U.S. GDP in 2019 and that YouTube supported the jobs numbering at about 345,000.

The company, owned by Google, stated that they still have some improvements to make when making sure their newest guidelines and policies are understood, especially when it came to “strikes” that would affect advertising dollars for users.

Because of the scale of the video hosting service many creators are not able to keep up easily with new policies. Recently, users have been given “strikes” because old videos don’t adhere to new policies.

YouTube said that it takes this issue serious and wants to help creators navigate their policies as the company itself navigates the political waters of different nations around the world and their laws.


Kids these days…

This year’s top earning YouTuber with $26 million is 8-year-old Ryan Kaji. This young man has made his money as an “influencer” with his unboxing of toys. His channel was originally called “Ryan Toy Review” and was expanded to more than just unboxing. He uploads a new video every day. His channel is now called “Ryan’s World” and has 23 million subscribers.

Ryan has his own Wikipedia page:

This is his YouTube channel:

Here is his latest video:

Where do you learn how to?

Be it tying a tie, making a turkey, or learning a knitting technique, there are are many places to learn things. Many people go to YouTube to learn things while they do them like a new recipe or that tie or knitting technique. Even if you do a general web search, you are bound to find some videos showing you how to “do” it. According to Pew Research Center, about half of the people that go to YouTube do so to learn how to do something.

With Thanksgiving Day arriving this week, the top search showing as you type would be “how to cook a turkey”. There are many variations of like “how to brine a turkey” for example.

Google Search

There are other places to learn things like wikiHow. You just put in your search and it will show you some choices. Instead of videos you may find nice large pictorial steps telling you what to do for each step. On this site you can even ask questions.

If you have questions related to technology, there’s always How-To Geek website. From choosing a device to setting it up, they have suggestions for you.

Logging into any Google service logs you into Chrome

As of version 69, the Chrome browser will log you in and sync when you visit any Google site like Gmail, YouTube, Google Docs, Google Maps, etc. For whatever reason, you may not want to be logged in, or you may not want them to keep track of everything you do. They are not giving you that choice anymore.

There was a discussion on Twitter about it with Adrienne Porter Felt, a Chrome engineer and manager.

Apparently after these discussions and feedback, Google is going to back down and make some changes come version 70 coming out in mid-October. They will allow sign-in without syncing. If you want to sync between devices, you will need to turn sync on. Signing into a Google owned website will not sign them into Chrome at the same time.

Vertical Videos

In the past, if you uploaded a video to YouTube with a video taken from your phone, you would see the black bars on either side of it with the video in the center, tall and slim. YouTube has conceded that vertical videos are here to stay and have adapted their site to accomodate them.

YouTube makes this move on the heels of Instagram introducing IGTV, a longer form of video you can create through Instagram or with their standalone app, IGTV. Instagram itself limits you to just one minute but IGTV allows you to make a video up to an hour long. Initially that will only be available to popular uploaders but will be rolled out to evveryone eventually.


April Fools 2018

So this year, April Fools Day was on a Sunday. Easter Sunday no less. So some of us may have missed some of the jokes on the Internet. Here are a few you might have missed.

From Google Israel:
This one is about Hummus API – groundbreaking technology!

Here is the Bad Joke Detector:
Clean your device of bad jokes.

From Google Japan:
Gboard – a keyboard you can use in different ways (subtitled)

From ThinkGeek:
A Rick and Morty Screaming Sun Alarm Clock (rather annoying)

From DuoLingo:
Brewolingo – learn a new language while you drink

Making Money on YouTube

Most people have probably watched a few videos on YouTube. Maybe even through Facebook. But did you know people are actually making money from their videos on YouTube? We mean serious money.

There is a Swedish Comedian Felix Arvid Ulf Kjellberg, known as PewDiePie, that has earned $12M in the last year. Of course he tops the Forbes List of Highest-Paid YouTube stars. (*Warning: We found his YouTube page work is full of expletives.)

Other top-earning YouTube stars:

Ian Hecox and Anthony Pedilla earned $8.5 million as comedy act Smosh, known for Pokemon based skits. They additional channels including ElSmosh (Smosh in Spanish).

Fine Brother Benny and Rafi for their React video series. They have also earned $8.5 million.

Lindsey Stirling has earned $6 million. She plays violin. She dances. At the same time. She started posting videos after she failed to get a major record label.

Rhett McLaughlin and Charles Lincoln Neal III, engineers, launched a comedy site on YouTube called Good Mythical Morning, as send-up of morning TV shows.

British videogame commentator, Olajide Olatunji, has a hip-hop career on YouTube earning him $4.5 million. His single “Lamborghini” has reached number 30 on the U.K. charts.

Michelle Phan has made $3 million with YouTube tutorial videos showing girls how to paint themselves to look like celebs like Lady Gaga or Angelina Jolie. She also has a monthly makeup subscription.

So how do you monetize YouTube? The Jody Victor Crew found some info on wikiHow about this. It seems you can earn money per ad click and per view of the videos.

Ever wonder what goes on at Google?

Now you can get a glimpse at some of what goes on. Two gals, Nat & Lo, who work at Google now go around Google on their 20% project time to find out what most people don’t get to see. A 20% project (20% of their work time) is given to every employee to work on what they want like pet projects etc.

They are documenting this via YouTube videos. (See below.) So far they have three videos.
The first is an introductory video explaining what they are doing.

The second video, which is actually Episode 1, has them talking to a fellow who works with the Google Street View Trekker program. This program allows people that may be going to remote areas borrow and carry a Google backpack camera system. This is to get areas on street view where their cars cannot go.

In Episode 2, they interview a hardware engineer named Gabby who works in the design kitchen making and testing hardware prototypes.

Catch the videos here:

Update: Since this post there have been more added. The video above links to the full playlist.