TikTok Reports 1 Billion Active Monthly Users

TikTok, a short video based social media platform, has reached the tech world milestone of one billion monthly active users—what is, perhaps, more impressive is they are a rare platform to achieve the one billion user status that is not owned by Google or Facebook.

This growth came from both social media consumers spending more time online during the pandemic and more consumers becoming creators looking to make a living from content creation over social media.

The growth happened despite many hurdles. Among those was former president Donald Trump’s failed attempt to ban the Chinese-owned app in the U.S. Others include the app being banned in India and facing enquiry from European regulators over children’s safety as well as their data protection practices.

Furthermore, the TikTok has flourished despite competitors releasing rival products like Snapchat’s Spotlight, YouTube Shorts and Instagram Reels.

Sensor Tower, app store intelligence firm, noted that TikTok’s active user base was up 25% this August over its numbers from August 2020.

 

 

Amazon In Court Over Prime Video Service Policy

Amazon recently claimed, due to a pending lawsuit, that Prime Video users do not actually own any media they purchase through the Prime streaming service.

The tech superstar is claiming that Prime Video users are not paying to own the media but rather are buying what they call an “on-demand viewing over an indefinite period of time.”

Amanda Caudel, from Fairfield California, brought the case against Amazon for “unfair competition and false advertising” in April. Caudel alleges that the company is secretly reserving a right to discontinue a user’s access to the video content they’ve purchased at any time. Further more that they have done this to customers on more than one occasion.

Additionally, Caudel claims the company has defrauded and misled customers by charging almost three times as much to own content as to rent it. On average Amazon charges $14.99 to own a movie and about $5,99 to rent the same media.

Amazon clais their policy is stated clearly in the streaming service’s terms of use.