TikTok, a short video based social media platform, has reached the tech world milestone of one billion monthly active users—what is, perhaps, more impressive is they are a rare platform to achieve the one billion user status that is not owned by Google or Facebook.
This growth came from both social media consumers spending more time online during the pandemic and more consumers becoming creators looking to make a living from content creation over social media.
The growth happened despite many hurdles. Among those was former president Donald Trump’s failed attempt to ban the Chinese-owned app in the U.S. Others include the app being banned in India and facing enquiry from European regulators over children’s safety as well as their data protection practices.
Furthermore, the TikTok has flourished despite competitors releasing rival products like Snapchat’s Spotlight, YouTube Shorts and Instagram Reels.
Sensor Tower, app store intelligence firm, noted that TikTok’s active user base was up 25% this August over its numbers from August 2020.