20 Years After the First Apple Store, Google to Open Their First “Google Store”

It is just about 20 years since Apple opened its first retail store. Google is now giving it a go as well.

The company announced that it will be opening its first physical retail store. It’ll be called simply, Google Store. It’ll open this summer in New York City. Located in the Chelsea neighborhood under its offices there. This is the same location that employs many of the 11,000 NYC Google employees.

Pixlebooks, Nest products, Fitbit products and Pixel phones will be on sale in the new retail store.

Just like Apple’s “Geniuses” concept, Google will have “experts” available to help customers troubleshoot device issues, fixe cracked screens or help with installations. A blog post by Google called this “an important next step in our hardware journey.”

Google stated that customers will want to experience their hardware before they purchase it. What it looks like, feels like and sounds like.

Google calls its hardware a “multi-billion dollar business” and has previously opened pop-up shops to premiere new products or for workshops.

Apple’s New Singapore Location “Floats”

Apple is planning to open a new Singapore store that appears to float on the water.

Located in a giant orb that looks like it is from the future (it lights up at night), the new store will be located on the waterfront of the city-state. The new store will be called Apple Marina Bay Sands—its name sake coming from the hotel complex it will be included in.

Apple hasn’t provided any official information except a brief marketing copy on its website. No opening date, no groundbreaking, no square footage info. Apple has two stores in Singapore already. One in Changi Airport another on Orchard Road.

Apple totes hundreds of stores worldwide where devotees buy and trouble shoot the companies wildly popular products: iPhone; iPad; Apple Watches; Mac computers and others.

Recently Apple became the first company from the United States to reach a $2 trillion valuation. Despite the pandemic their most recent quarterly report boasts an 11% increase.