The other concern experts have about deepfakes, AI generated videos that can look and sound very real, is the speed at which their realism is increasing as evidenced by the viral videos of a deepfaked Tom Cruise covering Dave Matthews Band songs and doing coin flips. These demonstrated the increasing realism of these generated video and audio files.
Neither the Zelensky or Putin videos came close to the quality of Tom Cruise TikTok video. However, currently, one tactic to hide flaws is to use a purposefully low-quality video resolution like that which was used in the Zelensky and Putin videos.
Even if a deepfake is of low quality each one and each increase in quality blurs the line between fact and fiction online, according to experts. Many believe that even a bad deepfake can accomplish the task of planting doubt and obscuring the truth.
Some believe we could cross a line and on the other side is a world in which truth will no longer exist. These experts believe that when you can no longer believe anything you see everything becomes fake. It is not that everything will become true, but one loses confidence in everything. The truth becomes irrelevant in a sea of falsehoods.