As Sony Playstation and Microsoft Xbox announced their newest consoles fast food chain KFC announced the launch of their own gaming console. Unfortunately, (?) it was just a gag.
The day after Sony revealed its PlayStation 5 console whose design was met with mixed initial reviews KFC posted a video of its new “KFConsole” on social media.
The KFConsole looks like a legitimate gaming console complete with power button, disc drive, lights etc.
The video also claimed that the KFConsole would have cross-platform compatibility. There was, however, one feature that gives away the KFC game system as a joke. The KFConsole has a built in BBQ grill called a “chicken chamber” to be employed when the gamer has a hankerin’ to grill up some chicken.
The KFConsole video claimed the system would be released on November 12th. Many are hoping they have a follow up planed for that date.
While this may seem an act of total absurdity on KFC’s part to some, they do have a standing relationship with the gaming community. Their KFC Gaming Twitter has 123.6k followers and their KFC Gaming Instrgram has 66.6k followers. They’ve also released an actual video game on Steam called “I Love Your Colonel Sanders Dating Simulator Game. The fast food company has also encouraged games to create KFC themed Minecraft builds and share them.
Additionally, they are no stranger to unusual marketing including items like KFC nail polish, KFC chicken scented sun screen or KFC Crocs.