Fitbit is Being Sold

So apparently Fitbit will belong to Google. Google was looking to expand their wearables division. Google has already been in this space with Google Wear OS and Google Fit. This will help bring together Fitbit’s technology with Google’s. The deal will cost Google about $2.1 billion. The deal is expected to be finished in 2020.

Fitbit, a pioneer in the fitness tracking industry, had already devised wearable smartwatches with their fitness tracker built in. The Versa2 Smartwatch has Alexa built in, as well as Spotify, a sleep tracker, heart-rate tracker, Fitbit pay, and various other apps. We can only speculate whether or not that will change in the future, especially about Alexa vs the Google assistant. It starts at $199.95.

The Fitbit Versa Lite Edition Smartwatch has heart-rate tracking, sleep tracking, apps and notifications and starts at $159.95. The Fitbit Ionic Smartwatch has personal coaching, built-in GPS, can store music, track heart-rate. It runs $249.95.

Other products are trackers: Charge 3 costs $149.95; Inspire starts at $69.95; Ace 2 for kids starts at $69.95 and is for ages 6+. In addition they also have Aria scales (Aria Air and Aria 2). Aria 2 will costs $129.95 while Aria Air is $49.95. They connect through apps to the fitness trackers as well. You can also accessorize your trackers and watches with a variety of different bands.

Source: Google
Source: Fitbit