Starting February 15, 2018, Google Chrome has begun some ad-filtering. They won’t be blocking all ads but the ones that do not pass the standards set by the Coalition for Better Ads. They are targeting the most intrusive ads like the full page ads that block you from seeing the page content and flashing animated ads. In other words, they aren’t out to remove all ads but just the most annoying ones. They are also looking at the number of ads on a page.
You can also install ad blockers in your browser or visit YourAdChoices to optout of ads from the Digital Advertising Alliance.
Don’t you just love it when you go to a website and you have all these things pop up, music blaring, or you’re reading something and along comes an annoying ad blocking you. There are two sides to this. Some people make their living from these ads. But for the user, it’s no picnic.
Google has joined the Coalition for Better Ads. This coalition has guidelines that should be followed when designing ads for a website. They plan on building a new Chrome browser with this ad-blocking built in. It won’t block all ads and you may only get the most annoying ads from showing.
The up side: maybe you will see fewer annoying ads.
The down side: someone will be making money from this. On the Google post, they mention Funding Choices where publishers can show a customized messages to people who are using ad blockers on their browsers. They can either enable ads or pay for removing the ads on that site through a new Google Contributor program.
So how does Google Contributor work? You buy a $5 pass for a particular website. The site has a per-page fee of their choosing (some are $0.01 per page, some $0.03 per page.) Every time you visit a page without ads, it deducts from the pass. You can add or remove sites from your pass at any time. This is still in beta at this time. They plan the rollout some time in 2018.
Google Post about Ad Blocking