Product Announcements from Apple’s Virtual Event Part 1

Broadcasting from California Apple recently held a virtual event in which they reviled 4 new iPhones, a new Apple Watch and new iPads.

When they unveiled the new smartphones—iPhone 13 mini, iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max—there was a dubious lack of any groundbreaking features, especially compared to the 2020 5G announcement. Expectations of a portless iPhone and under-display touch ID were not met.

At least among the iPhones the Pro line was probably the highlight of the virtual event. Bot the 6.1 inch and 6.7 inch iPhone Pro and iPhone Pro 13 Pro Max both include Apple’s new and powerful A15 Bionic chip. Apple claims the A15 is the “fastest CPU in any smartphone.” This allows new machine learning features like analyzing text from photos or real-time video analysis.

The Pro devices have five-core CPUs with a 50% increase in graphics speed which may attract many gamers. They also include the brighter Super Retna XDR display which has faster refresh rate, an “all-day” battery life and the option for an impressive terabyte of storage (doubling the prior max).

For the photographers, the camera system was upgraded as well. Now with 77 mm telephoto lens, 3 times optical zoom and new wide and ultrawide cameras.

The Pro and Pro Max base prices are $99 and $1,099. The Pro Max that includes one terabyte of storage comes in at a whopping $1,599. Colors will include sierra blue, gold, silver, and graphite. The entire new iPhone line ships on 24 September 2021.