Many consumers these days are concerned about what the environmental impact of the products they buy are. While many “green” products provide this kind of information via a website or the product packaging, most of what the average consumer buys can be quite the mystery when it comes to the products carbon footprint.
A Dublin-based startup name Evocoo could soon make it very easy for consumers to figure out what the environmental impact of their grocery bill is. As about 1/3rd of third-world carbon waste comes from the production and distribution of food.
The app will literally use their grocery receipt, in fact.
Users will simply photograph their grocery receipt with the Evocco app. The app then uses the printed text and machine learning (AI) to calculate the carbon footprint of that grocery bill by combining and calculating data like the store location and the weight, type and origin of a food product and comparing this against a database.
Ideally users would be left with a more accurate idea of how they eat affects the world.