Today is May 4th and many promos may say “May the 4th be with you” as play on words of a popular line from Star Wars. So where did this punny way of saying it come from?
An early use comes from an ad in the London Evening News on May 4th in 1979 when Margaret Thatcher was first elected as British Prime Minister. The ad read “May the Fourth Be With You, Maggie. Congratulations.”
It was used a second time in 1994 when Harry Cohen of the parliament made a joke in the House of Commons. In 2008, groups celebrated “Luke Skywalker Day” with the same phrase. It has been more popular since 2011 when the Star Wars Day event at the Toronto Underground Cinema.
May 4th is considered “Star Wars Day”.