Although if you are used to Google and Gmail and have used an Android phone, then you know that all you really need to do is log in and all your stuff is there: mail, calendar, contacts. Nothing can be easier. But if you decide to switch to iPhone, they want to make it easier for you.
Apple has apps you put on your Android phone and your new iPhone and it will move your contacts, message history, camera photos and videos, web bookmarks, mail accounts, calendars, and free apps*. Your content transfers over Wi-Fi through a private network created when it finds your Android device. You will need a security code to begin tranferring.
Of course you can do it the sissy way and have the Apple Store do it for you, but don’t you want to get your “geek” on?
*With valid iTunes account.