“Farm Fresh” Amazon

The Amazon and Whole Foods deal going through today is leaving its mark in a lot of different ways. Whole Foods prices are going down on a lot of items in an effort to allow more people to enjoy the benefits of organic foods. You may start seeing some Amazon devices on Whole Food shelves and Whole Food items on Amazon’s website.

Prices have been slashed on many items already. For example in New York it was reported that organic fuji apples went from $3.49/lb to $1.99/lb, avocados dropped $0.80 per lb, organic rotisserie chicken dropped $4.00/lb, and organic bananas went from $0.99 to $0.69 per lb.

The Amazon devices like Echo and Echo dot found in the Whole Foods stores are the same discounted prices found on their website right now.

The Victor crew plans to shop at one later this week and will report back any other findings.

Bloomberg
TechCrunch