A few weeks ago 60 Minutes aired a segment called Brain Hacking. The Victor crew was surprised by some of the information.
Tristan Harris, a former Google product manager, compares smartphones to slot machines. Every time you pick it up and check on it, you are looking to see “what you get.” The person being interviewed, said that techniques are used to cause people to keep checking their phones and apps.
In another part of the segment, we find Ramsay Brown, a programmer who understands how the brain works and writes code accordingly. Co-founder of Dopamine Labs, tries to write apps based on the pleasure and desire in our brains. They try to find ways to keep people using apps longer or more often. For instance, he says Instagram may hold back some of your “likes” and release them in a sudden burst. They even try to figure out when the best moment to release them is. You don’t pay for social media like Facebook – advertisers do. He says it’s “your eyeballs are what’s being sold there.”