It is just about 20 years since Apple opened its first retail store. Google is now giving it a go as well.
The company announced that it will be opening its first physical retail store. It’ll be called simply, Google Store. It’ll open this summer in New York City. Located in the Chelsea neighborhood under its offices there. This is the same location that employs many of the 11,000 NYC Google employees.
Pixlebooks, Nest products, Fitbit products and Pixel phones will be on sale in the new retail store.
Just like Apple’s “Geniuses” concept, Google will have “experts” available to help customers troubleshoot device issues, fixe cracked screens or help with installations. A blog post by Google called this “an important next step in our hardware journey.”
Google stated that customers will want to experience their hardware before they purchase it. What it looks like, feels like and sounds like.
Google calls its hardware a “multi-billion dollar business” and has previously opened pop-up shops to premiere new products or for workshops.